Alexia Foods is a 100% natural, trans fat free line of frozen products developed for the natural and specialty food consumer that enjoys a more sophisticated taste. Each Alexia product has been individually crafted by Alex Dzieduszycki himself, Alexia’s founder and a former accredited New York chef.

This project was created in conjunction with Bright Design in Los Angeles. I was directly involved with the trademark, tagline, and packaging format. The brand was extremely successful and was carried nationwide to natural grocers such as Whole Foods Markets. In 2009, Alexia Foods was acquired by food giant ConAgra.

(Above: Package design by Bright Design)

©2010 Sakamoto Studio.