Started by Dave Hollander and legendary shaper Phil Becker in 1980, Becker has evolved into a Southern California surfing tradition, operating in six retail locations. Becker was one of the first online surf retailers on the internet, further expanding their empire.

Sakamoto Studio has created the Becker identity through trademarks and retail packaging for the brand.The classic design and appeal of the Becker shopping bags proved to be so popular that they have not changed the graphics in 7 years. Becker has recently been acquired by industry giant, Billabong. Proof that good design is good for business.

©2010 Sakamoto Studio.