Prima Cinema
Opening Night at Home
Prima Cinema™ presents opening weekend Hollywood films, day-and-date with their theatrical release, in the comfort of your own private home theater.
Imagine hosting a red carpet premiere in your larger than life custom home theater for a cinematic experience unlike any other. Until Prima Cinema, only a select few entertainment insiders were able to screen a theatrically released film in their home. Prima Cinema allows you to invite family and friends to enjoy the ultimate Hollywood experience as you Redefine Movie Night™.
Collaborating with The UXB, we came up with the naming, identity and trademark along with a launch presentation book.
Discovery
Naming
Brand Voice
Trademark Design
Brochure Design